Lizzie Borden Accused of Notorious Ax Murders

One of the great media sensations of the late 1800s was the arrest and trial of Lizzie Borden, a woman in Fall River, Massachusetts accused of the gruesome ax  murder of her father and stepmother. Major newspapers followed every development in the case, and the public was fascinated. Borden’s 1893 trial, which featured considerable legal talent, expert witnesses, and forensic testimony, in some ways resembled a trial a cable television audience today would find riveting. When she was acquitted of the murders, decades of speculation began. The case is still debated, and a great many people believe Lizzie Borden got away with murder. And in an odd twist, Lizzie Borden and the gruesome crime were kept in the public mind thanks to a rhyme that generations of American children learned on the playground. The rhyme went as follows: Lizzie Borden took an axe, and gave her mother 40 whacks. When she saw what she had done, she gave her father 41. Life of Lizzie Borden Lizzie Borden was born in 1860 to a prosperous family in Fall River, Massachusetts, the second daughter of a businessman and investor. When Lizzie was two years old her mother died, and her father, Andrew Borden, remarried. By most accounts, Lizzie and her older sister Emma despised their father’s new wife, Abby. As the girls grew older there were many conflicts in the household, many of them rooted in the fact that Lizzie’s father was a notorious miser. After attending public high schools, Lizzie lived at home. She was active in church groups and charitable organizations, typical pursuits for an unmarried woman who did not need to work. Despite the tensions in the Borden household, Lizzie seemed sociable and utterly ordinary to people in the community. Murder of Lizzie Borden’s Father and Stepmother On August 4, 1892, Andrew Borden, Lizzie’s father, left the house in the early morning and attended to some business. He returned home about 10:45 a.m. Shortly after, Lizzie Borden called out to the family’s maid, â€Å"Come quick, father’s dead!† Andrew Borden was on a couch in a parlor, the victim of a brutal attack. He had been struck numerous times, apparently with an ax or hatchet. The blows were strong enough to shatter bones and teeth. And he had been struck repeatedly after he was dead. A neighbor, searching the house, discovered Borden’s wife upstairs. She had also been brutally murdered. Arrest of Lizzie Borden The original suspect in the murder case was a Portuguese workman with whom Andrew Borden had a business dispute. But he was cleared and attention became focused on Lizzie. She was arrested a week after the murders. A police investigation found the head of a hatchet in the basement of the Borden house, and that was assumed to be the murder weapon. But there was a lack of any other physical evidence, such as bloodstained clothing the perpetrator of such a bloody crime must have worn. Lizzie Borden was indicted for the two murders in December 1892, and her trial began the following June. The Trial of Lizzie Borden Lizzie Borden’s murder trial probably would not be terribly out of place in today’s atmosphere of tabloid headlines and cable news marathons. The trial was held in New Bedford, Massachusetts, but was covered extensively by the major newspapers in New York City. The trial was noteworthy for the legal talent involved. One of the prosecutors, Frank Moody, later became the attorney general of the United States and also served as a U.S. Supreme Court Justice. And Borden’s defense attorney, George Robinson, was the former governor of Massachusetts. A Harvard professor appeared as an expert witness, an early instances of an expert witness being used in a major trial. Borden’s lawyer succeeded in getting damaging evidence, such as the fact that she had tried to purchase poison in the weeks leading up to the murder, excluded as inadmissible. And Borden’s defense focused on the lack of physical evidence tying her to the murders. Lizzie Borden was acquitted of murder on June 20, 1893, after the jury deliberated for less than two hours. Later Life of Lizzie Borden Following the trial, Borden and her sister moved into another house, where they lived for many years. Though the respectable citizens of Fall River tended to shun Lizzie and her sister, traveling actors and musicians frequented their house, leading to various rumors about the lifestyle of the sisters. Lizzie Borden eventually died on June 1, 1927. Legacy of the Lizzie Borden Ax  Murder Case Articles and books about the Lizzie Borden case have appeared since the early 1890s, and any number of theories have been advanced about the murders. Lizzies father had an illegitimate son, and some believe he may have been the real culprit. And as Andrew Borden was known to be a miserly and unpopular character, its very likely he had other enemies. The Lizzie Borden case was a landmark in the sense that it provided a template for later tabloid stories: the case involved a very bloody crime, an unlikely defendant, rumors of family strife, and a verdict that left unanswered the question of who committed the murders. Incidentally, the famous playground rhyme about Lizzie Borden, which apparently did not appear in print until decades after the murders, was inaccurate in several respects. The female victim, Abby Borden, was Lizzies stepmother, not her mother. And it also greatly exaggerated the number of blows from the murder weapon. But the rhyme did keep Lizzies name in circulation for decades after the bloody murders in Fall River.

Comparing Dulce ET Decorum EST and the Charge of the Light...

Comparing Dulce ET Decorum EST and the Charge of the Light Brigade Although both Dulce et Decorum Est. ´ and The Charge of the Light Brigade are about battle and the death of soldiers, they show the experience of war in different ways. Tennyson ´s poem is about the glory of war, despite the fact that, the English parliament had the wrong judgment this is why six hundred soldiers died. Wilfred Owen ´s poem, on the other hand, tells everybody what has really happened, we are more likely to believe what Wilfred Owen is saying because he was the one who was in the battlefield were as Tennyson wasnt . Wilfred Owen presents the horror of the senseless deaths in the trenches and shows us how the†¦show more content†¦He doesnt make it sound gorily the way they died. Tennyson creates a feeling of nobleness of warfare with his use of poetic words. Cannon to right of them, Cannon to left of them, Cannon in front of them ´. Tennyson celebrates the ideal of unquestioning of the soldiers in the face of death Theirs not to make reply, theirs not to reason why, theirs but to do and die ´. The repetition of the six hundred ´ at the end of each stanza reminds the reader of the enormous loss of life, but at the end of the poem they have become the Noble six hundred ´ and are celebrated as heroes. Wilfred Owen in his poem is asking us to question all the certainties that Tennyson is celebrating. The theme of Dulce et decorum est. ´ is that war and dying for ones country is not glorious. This message is echoed throughout the poem from the first stanza to the last line. In the opening stanza you get a very different image of the soldiers from what you might expect from the title. You would think of soldiers as smart, proud, marching, and fighting, but Owen ´s picture is based on his personal experience of the battlefield. There is nothing romantic about Owen ´s soldiers. They are Bent double, like old beggars under sacks, knock-kneed, coughing like hags, weShow MoreRelated Comparing The Charge of the Light Brigade and Dulce ET Decorum EST1201 Words   |  5 PagesComparing The Charge of the Light Brigade and Dulce ET Decorum EST  Ã‚  Ã‚   The poems â€Å"The Charge of the Light Brigade† and â€Å"Dulce ET Decorum EST† are war poems. They reflect on two different but equally harrowing events, however the poets portray these events using their own style and the and result is two entirely different views of war. Alfred Tennyson wrote the â€Å"Charge of the Light Brigade† in 1854 and it is about the battle of Balaclava in the Crimean war. Although this battle had no realRead MoreComparing Dulce et Decorum Est with The Charge of The Light Brigade922 Words   |  4 PagesComparing Dulce et Decorum Est with The Charge of The Light Brigade The poems I am going to compare and contrast are Dulce et Decorum Est by Wilfred Owen and The Charge of The Light Brigade by the Poet Laureate of his time, Lord Tennyson. These poems both have a main subject of war. The main difference though, which leads to many other differences in the two poems are that they were written very in different centuries and times. This time difference meant approachesRead MoreComparing Dulce et Decorum est and Charge of the Light Brigade1343 Words   |  6 PagesComparing Dulce et Decorum est and Charge of the Light Brigade In this essay I will be comparing two war poems. The poems, Dulce et Decorum est, by Wilfred Owen and Charge of the Light Brigade by Alfred Lord-Tennyson came from different generations; Owens is written from his own experiences during the first world war; Lord-Tennysons poem was written from the safety of his own home during the Crimean war. The only real similarity between the two poems is that they were both Read MoreDulce Et Decorum Est The Charge of the Light Brigade - Poem Comparing and Contrasting Essay1179 Words   |  5 Pageshave opposing views about wars which may have been developed over time based on many factors such as family upbringing, culture, political views, or personal experiences. In the two poems studied, Wilfred Owens Dulce et Decorum est and Alfred, Lord Tennysons The Charge of the Light Brigade, war has been described with completely opposing views. In the former, Owen describes war as a horrifying and inglorious event with men in war being grim and sorrowful while the soldiers died devastatingly. OnRead MoreDulce Et Decorum Est The Charge Of The Light Brigade - Poem Comparing And Contrasting Essay1156 Words   |  5 Pageshave opposing views about wars which may have been developed over time based on many factors such as family upbringing, culture, political views, or personal experiences. In the two poems studied, Wilfred Owens Dulce et Decorum est and Alfred, Lord Tennysons The Charge of the Light Brigade, war has been described with completely opposing views. In the former, Owen describes war as a horrifying and inglorious event with men in war being grim and sorrowful while the soldiers died devastatingly. OnRead MoreCompare and Contrast Dulce Et Decorum Est and Charge of the Light Brigade1442 Words   |  6 PagesCompare and contrast â€Å"Dulce Et Decorum Est† and â€Å"Charge Of The Light Brigade†. What images of war do these two poems convey? We have been studying the war poems Dulce Et Decorum Est by Wilfred Owen and Charge Of The Light Brigade by Alfred Lord Tennyson. Dulce Et Decorum Est was written during the First World War from 1914 to 1918 whilst Charge Of The Light Brigade was composed in the 19th century, and describes a battle that took place during the Crimean War. Both poems give a different impressionRead MorePoetry Comparison Essay1369 Words   |  6 PagesPoetry Comparison There have been many wars throughout time. Most people learn the facts through: papers, films, books or poems, but I am comparing two similar poems which have different meanings. Wilfred Owen who wrote the poem Dulce et Decorum est or Lord Alfred Tennyson who wrote The Charge of the Light Brigade. They are both based around the theme of war. Lord Alfred Tennyson is pro war and thinks its a good thing to die for your country. His poem was writtenRead More Compare and Contrast Tennysons The Charge of the light brigade1300 Words   |  6 PagesCompare and Contrast Tennysons The Charge of the light brigade with Owens Dulce et Decorum est. War, what does this word mean? The dictionary meaning of war is a conflict between one or more nations. Many people think war is a way of solving futile problems that rise between nations. The true meaning of war to me is the destruction of entire civilisations and of humans, war takes in brave strong and glorious men and women and spits them out as fragile haggard ruins of men and women. TheRead MoreDulce Et Decorum Est2365 Words   |  10 Pagesforce we call propaganda. â€Å"Dulce et Decorum est pro patria mori† is a controversial phrase used to describe the benefits of going to war. It has different translations but it basically states â€Å"it is sweet and fitting to die for one’s country†, this is just one of the many techniques a nation could use to shade the soldiers to the harsh reality of war. In this essay I will be evaluating two poems Dulce et Decorum est and The Charge of the Light Brigade. â€Å"Dulce et Decorum† est is a poem about war writtenRead MorePortrayal of War in the Pre 1900 Poetry Essay3056 Words   |  13 PagesPortrayal of War in the Pre 1900 Poetry Before 1900, war was always seen as a glorious thing. People truly believed in the words of the ancient writer Horace, Dulce et decorum est, pro patria mori. This phrase can be translated, as It is a lovely and honourable thing; to die for ones country. Pre 1900 war poetry was strongly patriotic and glossed over the grim reality of death, preferring instead to display the heroic aspects of fighting. If death was mentioned

Introduction to Science Free Essays

string(62) " place over the internet, mostly through emails and research\." 2 Moderately unfamiliar Assumptions About AY-Qaeda Introduction to Homeland Security Research Paper August 17, 2013 Mr.. William R Did Lori 2 moderately unfamiliar assumptions about al-Qaeda Abstract From intellectuals to policy-makers alike. We will write a custom essay sample on Introduction to Science or any similar topic only for you Order Now All of the extraordinary output on the subject of al-Qaeda, has recently led to a number of far-reaching theories about the group which remain startlingly unexplored. The two assumptions, this paper examines and reveals each one’s foundational role in assertions as well as debates about leaked, despite the relatively unexplored status of each. These 2 assumptions relate to: (1) the role of the internet in actual terrorist activity; and (2) the association between combating a global â€Å"AY-Qaeda and combating al-Qaeda In Iraq†. Introduction Miller’s ever-burgeoning bookish literature which anyone familiar with terrorism would recognize, quickly titled the ‘Six rather unusual propositions about terrorism’. Is what my research paper plays off. In 2005, Miller’s astute and incisive piece brought to the forefront six unfamiliar assumptions about terrorism that should already have spawned discussion among intellectuals In the field, but ad not, until his work provocatively presented those propositions. In a similar stratum, this research paper focuses on 2 rather unfamiliar theories about al-Qaeda which I think demand far greater research, attention, and debate than Miller’s had received thus far. It Is my Intention to focus these reflections on some Insufficiently explored theories regarding particularly al-Qaeda. However, most of the theories relate more broadly to terrorism concerning Issues In general. What Is meant here by the phrase moderately unfamiliar assumptions ? By ‘ unfamiliar this dialogue reposes that the thinking explored here prowl beneath many of the affirmations made by intellectuals on al-Qaeda. This coupled with getting beneath many of the affirmations frequently put forward by political types (politicians and policy-makers). Humbly, this Is not to Imply that these particular assumptions are shared universally: in fact, many of the theories are really opposing pairs of, dichotomous conjectures, Witt those partisan to one side to a certain debate embracing that conjecture while their opponents reciprocate the other. Centrally the point is that these outright and racial foundational notions concerning al-Qaeda, are for many assertions made by those addressing key issues and debating in the field. By ‘ assumptions these reflections suggest that Miller’s six assumptions have been given inadequate attention in terrorism scholarship and dialogue. Not saying that these assumptions have been converted into the bases for other claims because they have been considered so obviously true and were taken for granted, or so indispensable research as to be automatically accepted for any scholarship whatsoever to continue. Contrarily, these assumptions engross some complex, inconsequential matters. This being said too often they have been accepted and neglected in favor of important research in other directions. What I hope to achieve with this paper is to draw attention to them, and in doing so, persuade their investigation through due diligent research and in depth analyses. Far too often these assumptions have not been totally ignored, but they have been left moderately unexplored. In addition, they also have been taken as the basis for other claims and assertions. For this reason, this research paper investigates 2 of the six assumptions, n an attempt to reveal what is habitually taken for granted in many conversations about al-Qaeda. This coupled with the consequent penalty for assertions made about counterterrorism and terrorism. In addition, proposals for how each assumption could be explored more completely and systematically are offered. This research paper then concludes by making a note of social science, and that it may never offer perfect answers on issues such as those brought up earlier. Moreover, headway towards a more scrupulous and more researched deliberation on these matters would represent significant progress. Assumption 1: The role of the internet The first moderately unfamiliar assumption requiring in depth research concerns the function of the internet in the dynamics of al-Qaeda, and its product of terrorism. Generally it has become normal to refer with awe to the purportedly amplified central – role that the internet has assumed in the progression of terrorist activities regarding al-Qaeda and its cells . As for the most part, in a thorough discussion, Atman (2006) suggesting that it ‘is no embellishment to say that the Internet is the solitary most significant factor in transforming mostly local Jihad concerns and actions into the truly universal network that al Qaeda has developed into today’, and culminating in the claim that ‘al Qaeda is hastily becoming the foremost web- directed guerrilla network in the world’ (up. 124, 149). Atman and others who trenchantly talked about the position of the internet in al-Qaeda progression collects evidence of vast amounts of Jihads online activity to craft their case. Chat rooms, emails and Web sites all bristle with Jihads discussion, dissemination, and debate, providing resources vital to individuals studying al-Qaeda. However, the real mentality of such virtual movement to al-Qaeda and its acts of terrorism remains a relatively unexplored theory in these intellectual accounts of the internet transformation role for al-Qaeda. Some questions some, are internet-based communications in tact bringing together factions who would not otherwise have met? Or question two dose it Just simply provides an easier, less costly, and more rapid platform for terrorist or radical type exchanges that nevertheless would likely have otherwise taken place? Thirdly, do the social networks acknowledged by Seaman (2008, esp.. up. 109-123) being facilitated ND amplified through use of the internet, or is the primary meaner of face-to-face contact still the way in which definite terrorist goings-on come about? Lastly, is virtual training materials replacing actual physical terrorist training camps. Or dose those found guilty of the 7 July 2005 bombings in London, demonstrate connections to ‘conventional’, physical training camps and are they still a key element of terrorist activity? Moreover, dose a rather simplistic, but nevertheless helpful, similarity underscores the point and again asks this question. If an unfamiliar person were to investigate my wan communications, they would surely find an enormous amount of correspondence taking place over the internet, mostly through emails and research. You read "Introduction to Science" in category "Papers" They might be coaxed to conclude that such correspondence would not be taking place if I were lacking access to the internet. Now a conclusion such as this is not inevitably warranted however, as many of the very same correspondence that I currently converse through emails are the very same I would communicate if the internet didn’t exist. Instead I would use phone calls, letters, and face to face letters, meetings. So, my use of the internet definitely would exhibit an advancement in my earns of communication, the real effect if truth be told would be a displacement of associations and communication that would on the other hand occurred otherwise. So that meaner that the substantive effect would, in reality, be far slighter than it first appeared. Scholarly Works such as that of â€Å"Limit already have begun to suggest that at least somewhat similar phenomenon may characterize the role of the internet in radical Salamis discussions and activity. † [1] â€Å"Limit (outwitted a doubt, the internet has played an important and significant role in spreading al-Qaeda ideology and usage, especially as images and videos from Iraq have disseminated quickly and widely around the country, and indeed, around the world. But the oft-asserted and oft-bemoaned link between the role of the internet and actual terrorist activity remains undocumented, unclear – and a sixth rather unexplored assumption. Research must continue in the direction provided by Bunt (2003), Wingman (AAA, Bibb), and others, and evolve further still from an analysis of what terrorists try to accomplish over the internet to what in fact the actual effects and consequences of such virtual activities are. † Assumption 2: The relationship between fighting ‘AY-Qaeda in Iraq’ and fighting al- Qaeda globally On November 16, 2002 in a notoriously proclaiming speech President George W. Bush stated that â€Å"We’re taking the fight to the terrorists abroad, so we don’t have to face them here at home. [3] This bold statement that he and several of his constituents have repeated numerous times since. In response, pundits , scholars, and critical politicians, like Simon and Benjamin (2005, up. 192-193), have retorted that such a notorious proclamation coupled with the conception of the threat faced in Iraq by Americans and its allies alike, is deeply misguided. Several of these critics p ush and take it a step turner still, declaring Nat t there is little to no correlation between now America fares in Iraq as well as how a global counterterrorism campaign in opposition to al-Qaeda would proceed. The dichotomy of these opposing views constitutes some relatively unexplored yet significant opposing assumptions. Of course Bush and his constituents reciprocated several arguments in their favor as well fore example: â€Å"not only that killing or capturing terrorists in Iraq prevents them room ever getting to American shores,†[3] also, and probably more convincingly, â€Å"that dealing â€Å"AY-Qaeda in Iraq† a visible defeat will turn the tide of global support against the group. [3] Supporters of these views in particular are later fond that invoking Osama bin Alden’s own claim that â€Å"when people see a strong horse and a weak horse, by nature, they will like the strong horse. † This statement by Bin Laden was used to the advantage of Bush which meet that, for those who supported his comments, meet that success in Iraq holds the the key and potential of becoming a success globally in slowing the momentum spawned by al-Qaeda in recent years. By say ing this the assumption of the right is that crushing ‘AY-Qaeda in Iraq’ can and will contribute to crushing al-Qaeda globally. Conversely, Left wingers (Bush’s critics) uphold that there was little to no al-Qaeda presence in Iraq before the American invasion in 2003 coupled with the notion that America’s expensive and gory efforts in Iraq are in fact, purely a distraction of capital and attention from the global operation against the terrorist group that actually attacked the US on 11 September 2001. The left wingers in general focused on the first and weakest of Bush’s two main arguments. The Intel into Iraqis show that terrorist cells in Iraq are in fact mostly Iraqis as opposed to outsiders who were not affianced in terrorist actions before America entered Iraq. Consecutively, critics assert that even dealing â€Å"AY-Qaeda in Iraq† a evident defeat will yield little to hinder al-Qaeda globally. This assumption in this regard by left wingers is that even a comprehensive defeat of â€Å"AY-Qaeda in Iraq† would offer an immaterial role to America’s global counterterrorism efforts. So the question is which one these partisan assumptions â€Å"if either† are correct. This is enormously the meat of today’s debate/research concerning forward momentum in Iraq. The dichotomy of opposing assumptions sadly, and shockingly, had been given virtually no attention by intellectuals at the time. Scrupulously, the question of whether an observer crushing of ‘AY-Qaeda in Iraq’ would persuade Shadiest and potential Shadiest worldwide hadn’t been the subject matter of almost all detailed research at the time. Cook’s (2003) intuitive paper entitled, â€Å"The recovery of radical Islam in the wake of the defeat of the Taliban,† spelled out the type of research that could be a necessary modeled. In that paper, Cook traces Jihads debates and proclamations to reveal the ways in which America’s notable but incomplete defeat of the Taliban in late 2001 was hastily rationalized and explained away by Shadiest globally. This left them with little if no impression helpful to America’s counterterrorism efforts. [10] Some would say that what is needed for success in Iraq is a parallel study, tracing Jihads debates since 2003 coupled with investigating whether the evident success or failure of â€Å"AY-Qaeda in Iraq† shows to have had any impact on generating or dampening though undoubtedly more difficult concern for al-Qaeda globally. Also it is by no meaner definitive as to the probable results of future developments in Iraq, such a study of the past ten years would provide enormous input to ongoing debates coupled Witt laying the dauntlessly tort evaluating, in a grounded and intellectual manner, the inferences that success by the US against â€Å"AY-Qaeda in Iraq† either will or will not yield useful effects against al- Qaeda on a broader scale. In addition, exploring another prospectively intuitive approach to these dichotomies of assumption could emulate Shannon and Tennis’s (2007) fascinating â€Å"Militant Islam and the futile fight for the reputation†. 27] Just as these intellectual types examine past manifestations of American determination in order to evaluate whether militant Psalmists ever truly rework their opinion of the US as wish-washy, current and future research can and should explore whether defeats in one ring for worldwide terrorist groups in reality have any impact on the drive of such groups globally. Research down both these positions, and in other directions additionally one hopes, would fall short of providing any definitive answers as to the connection between the war against â€Å"AY-Qaeda in Iraq†and the war against al-Qaeda globally. How to cite Introduction to Science, Papers

Marketing Plan for Luxatic Products †Free Samples to Students

Question: Discuss about the Marketing Plan for Luxatic Products. Answer: Introduction: As discussed earlier, the luxatic yachts and jets were introduced in the tourism sector for the clients who prefer experiencing new adventures. The industry is defined by seasons hence, to maintain the product relevance in the market strategic plans must be discharged to ensure consumption of the same throughout the year. Koc and Altinay (2007), imply that the players in the tourism sector offer sub-standard services during peak season as a result of many customers to attend to. As such, the knowledge is vital in marketing their products differently in order to reduce competition. Carrying out reviews and learning from current trends is essential for any business that aims to stand out in their industry. Keelson (2012) claimed that over the years marketing strategies have shifted based on the popularity of different concepts and the specific period. In the past, companies cared more about the scale of production to satisfy the overwhelming demand that once a company made a name retaining clients was easy. However, with the age of technology, there are many products by numerous producers in the market. As such, the potential customers can access a lot of information from the comfort of their homes or work-place and purchase the same virtually. Therefore, Luxatic products have a platform in the competitive virtual space, which is one of the approaches that have made it a recognized brand globally for the target consumers. Additionally, they have provided a wide range of attractive photos that are essential since the industry depends on the attractiveness of the products. Availability to consumers in the internet and social platforms is necessary hence they have not restricted access to their website for people around the world, unlike some companies that only allow viewership within a specific geographical region. Project Market Objectives The Australian yacht tourism is existent and there are domestic and foreign visitors who visit the country just for the purpose. However, Kurleto (2013) insist that the business is faced with challenges from conservationists to practice sustainable activities in the field. Therefore, the company should take the opportunity to brand itself in a manner that ensures they stand out in ecotourism matters to gain the competitive advantage over other players in the industry. In addition, most of the companies in the field do not use similar machines for the business thus with their luxurious products they should attract the clients willing to pay for great services. They also need to carry extensive surveys in the market to learn and keep up to date with trends that the clients find more interesting. In addition, creating products for local clients who do not intend to spend much on the trips would be beneficial especially during low seasons. Yacht cruising and use of jets as a major trend not just in Australia but in other regions of the world is a great business opportunity to venture in. As such, the luxutic has a chance to become a major brand since the field has not been very dominated yet and when many businesses venture, they will be well established hence their scale of production will be higher hence remain a major player. In addition, as they continue to offer services in the new market, they can promote their brand such that they are able to retain their clients even when the market is flooded. Orams (2013) insist that there are many tourists that visit destinations just to watch whales from around the world. The activity has popularized yachts in the sector because it is the most comfortable means of water transport and gives the clients the prestige as compared to traveling using other means. In addition, wealthy people around the world prefer to hire private jets and since Australia is a large country compared to others in the world, having access to one while touring would save a lot of time that would otherwise be used in transit. Apart from using the two as a means of transport, they also attract a number of tourists to view them. As such, the company should invest in unique products as well as innovative means to attract visitors due to their physical features. Market Analysis: PESTEL Model McMenamin (2008) implies that despite changes in political regimes, the various governments aim is to create an enabling environment for businesses and make laws that are supportive of entrepreneurs when the need arises. As a result, the enterprises are able to contribute revenue for the country to run other sectors. The business should be able to present their issues if any to the relevant authorities in order to maintain a proper working relationship. The companies should maintain political neutrality in order to maintain a national outlook that the clients seek in a brand. The country is among major economies in the world due to continuous growth and development in all sectors that generate revenue. McMenamin (2008) insists that this is one contributor to the great business environment since premises cannot thrive in a diminishing economy due to the challenges that it presents. As such, they are able to continue producing services and commodities within a scale possible to make profits and put them in the market at a price that the clients are willing to pay. Consequently, in case of expansion, the company should carry out a survey in the areas they wish to invest to avoid making losses. Social Analysis The relationship between a company and the community within their area of operation is necessary to ensure proper performance. Apparently, the company does not have any records of negative interactions with the people. However, they should practice positive engagements with the societies because doing so elevates the name of the brand. The activities include involving them in decisions that may affect them such as when planning to erect a building not just because it is mandatory but in order to maintain respect and cohesion, as well as the brand name. At this day, there is much technological advancement around the globe and Australia is among the countries in the front line. The infrastructure has allowed businesses to come up with new products that were not produced before. However, they are expensive to install and require high-quality products that are available in countries that are the major players. The company we are focusing on is at the core of the use of technology since they venture in a field that is not common. Certainly, an improvement on their products and investing further in innovative solutions would improve their competitiveness in the industry. Companies experience legal challenges when they fail to comply with set standards or engage in improper activities within their operations. Such include tax evasion which is common with businesses or procedural failures. However, some countries make these requirements difficult to comply with due to the way in which they diminish their ability to be productive. In the country, the requirements are friendly to the businesses enabling a lot of players to venture in premises they aim to. In this environment, the company should expand and improve their services since there is provision for the same. Environmental Analysis The tourism industry has a provision for an ecology-friendly operation that insists that these activities should be conducted without harming the natural resources or depleting their ability to be equally productive for future generations. As such, Kurleto, (2013) insists that any companies taking part in tourism should take responsibility ensuring that their endeavors do not harm the water bodies by either trashing or spilling oil in transit. Funding environmental courses as a part of their charity program would go a long way in marketing themselves as agents of conservation and attract attention that works to promote the brand. According to Kirant and Orban (2010), an essential part of the market mix is the people because they determine how the business will be perceived by the consumers and other external players. The concept is based on the role they play in the services especially in an industry like tourism. They also claim that for the ultimate results in marketing, all stakeholders within the enterprise must work together towards the common goal of satisfying clients in order to retain them. Additionally, the same should be extended to the community since tourism involves traveling and if the community is hostile towards the guests, the efforts of the business to impress them alone might not attain the goal it was meant to. Under tourism sector, the company offers two products; the yacht as well as the jets. Consequently, they are able to provide standard services since they do not engage in a wide range of products. Apparently, a minimal quantity of products ensures specialization hence they can carry out necessary market trend survey and meet necessary requirements because the field is relatively young as compared to other locomotives. Maximizing their potential by use of innovative methods to stand out from others since failure when only two products are in the market would mean the closure of the business. For that reason, their uniqueness is the selling point as well as the luxury aspect. Optimizing production through different seasons despite the market fluctuations is the major component of the product mix (Nazari-Shirkouhi et al 2010). The prices should be set in such a way that there are willing consumers who can afford the services at all times around the year. Using the seasons to reach a figure such that during peak season when there are many consumers willing to purchase products at any market price would reduce overcrowding in the business which leads to offering less quality and result in loss of possible permanent clients. On the low seasons, there are very few clients taking vacations hence destinations do not get enough clients. Consequently, the businesses should offer cheap packages to attract local visitors who can take time to engage in recreational activities. In addition, making small products to complement the earnings during the low season would play a vital role in maintaining the profit margins of the company where they are enough to support running the company and avoid closing down or retrenching like businesses do. Conclusion By implementing the above marketing strategies, a company should be able to make profits and have a competitive advantage over other businesses in the industry. Additionally, carrying out an extensive survey on specific actions that can be taken into action increases the number of options that can be enacted. As such, a scholar participating in a similar exercise is well prepared with right skills for a similar role in the future. References Keelson, S. A. (2012). The Evolution of the Marketing Concepts: Theoretically Different Roads Leading to Practically Same Destination!. ISSN 1931-0285 CD ISSN 1941-9589 ONLINE, 173. Kirant, Y. Ozen, Orhan I. (2010). 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